Why Carrying the Weight of Business Alone Won’t Work.

Let me ask you something:

How many of you have ever been told to your face that you’re not trustworthy?

Yeah, I’m guessing not many hands would go up.

But what about this—how many of you have ever struggled to trust someone? A colleague, a client, maybe even your boss? I bet those hands are shooting up now.

Here’s the thing—no one ever walks into your office and says, “Hey, I don’t trust you.”

That would be too easy. Instead, the lack of trust creeps up on you in ways you don’t expect—like missing out on a promotion you thought was in the bag, clients choosing to quietly walk away, or colleagues side-stepping your ideas in meetings.

All of a sudden, you’re carrying the weight of business decisions alone, struggling under the pressure.

When Being Right Isn't Enough

Early in my career, I thought the key to success was simple: BEING RIGHT.

I was a data and statistics addict. I’d spend hours crunching numbers, uncovering the inefficiencies no one else could see, and then proudly delivering the news to my colleagues.

“We’re losing 5% profitability because of our costing structure!” or “You could speed up your team by 20% if you tweak this one thing!”

The result?

Blank stares. No buy-in. Zero action.

It didn’t matter how right I was, how accurate my data, or how much I knew. No one was willing to listen.

Why? My trust batteries were dead. I hadn’t earned their trust, so my insights—however brilliant—carried no weight. Seeing me struggle, my boss gave me some advice that changed everything, “If you want people to listen to you, you need to build trust first.”

The Trust Battery Formula

Trust isn’t built overnight, and it sure as hell doesn’t come from just being right. There are four key components that form the foundation of trust, and each one needs to be charged regularly:

  1. Credibility – Do people believe you know your stuff?
  2. Reliability – Can people count on you to deliver consistently?
  3. Intimacy – Do you make others feel safe sharing with you?
  4. Self-Orientation – Are you focused on their needs or just your own?

When these four components are fully charged, trust flows naturally, and the weight of your business decisions lightens. But the moment one of them starts to drain, it’s like pulling that heavy load all by yourself.

Trust Is a Daily Commitment

Here’s the kicker: trust doesn’t stay charged on its own.

Just like, you can’t plug in your phone once and expect it to run forever, right?

The same goes for trust. It needs constant attention. Small, intentional actions every day to make sure your batteries stay fully charged.

So, what’s the current charge of your trust batteries with your team, your clients, your colleagues? Are you credible but unreliable? Are you focusing too much on your

own needs and not enough on theirs?

Drop the Weight

Think of someone in your life—at work or in your personal life—whose trust you want to rebuild. Ask yourself:

  1. What’s the current charge of your trust batteries with that person?
  2. Where are you falling short—credibility, reliability, intimacy, or self-orientation?

Pick one area to focus on - small, consistent actions will gradually build that trust over time. It’s not about dramatic gestures; it’s about showing up, following through, and putting others first.

Why Trust Is the Core of Business Growth?

As a Growth Architect, I’ve seen it time and again—when trust is high, businesses thrive. Teams align, leaders inspire, customers stay loyal. But when trust is broken, even

the most carefully crafted strategy will collapse under the weight. Without trust, you’re just dragging around the business equivalent of a massive contract, feeling the

pressure build but getting nowhere.

Trust isn’t just a nice-to-have; it’s your strategic advantage. When your trust batteries are fully charged, you lighten the load and free up your energy to focus on what matters most: growing your business.

So, what's weighing you down?

If you’re ready to recharge your trust batteries and build a foundation for sustainable, profitable growth, let’s talk.

Visit my website to learn how I help businesses like yours create tailored growth blueprints that lead to lasting success.

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